Fashion expertise built on global exposure, operations, and modern trade.
Led by Sonia Seth, this division brings together creativity, international fashion experience, supply-chain knowledge, and operational discipline to build a strong presence in jewellery, accessories, garments, and e-commerce.
Led by Sonia Seth
Sonia Seth has worked with several international brands and companies across the fashion and lifestyle industry. With more than two decades of experience in fashion and costume jewelry manufacturing companies, she has successfully handled key leadership roles in Sales & Marketing, Supply Chain Management, Logistics, and Operations.
Throughout her career, she has been responsible for maintaining product quality standards, ensuring timely deliveries, managing supply-chain operations, and coordinating seamless logistics for international clients and brands.
Creative fashion direction supported by practical industry knowledge.
The division is built around a strong understanding of customer preferences, manufacturing processes, sourcing, market trends, quality standards, delivery timelines, and logistics coordination.
Sales & Marketing
Product positioning, brand communication, customer understanding, and commercial development for fashion and lifestyle products.
Supply Chain Management
Coordinating sourcing, manufacturing, production planning, quality control, and fulfilment across product categories.
Logistics & Operations
Managing deliveries, operational timelines, client coordination, and reliable movement of goods for domestic and international needs.
Apparel and jewellery are now organised as separate catalogue families.
To keep the fashion side clean and professional, the collection is split into apparel, ready-made garments, jewellery, and accessories. The full product gallery is available on the Fashion Catalogue page.
Chikankari & Embroidered Kurtis
Traditional-inspired embroidery with modern everyday silhouettes.
Ethnic Dresses & Garments
Ready-made apparel designed for comfort, colour, and accessible styling.
Statement Earrings
Oxidised, enamel, pearl, and colour-accent jewellery pieces.
Rings & Accessories
Distinctive silver-tone rings and fashion accessories for statement styling.
Costume & Silver Jewellery
The division is focused on building a strong product presence in costume jewelry and silver jewelry through reliable sourcing, quality awareness, and modern customer-facing channels.
Fashion Accessories
A curated range of everyday accessories, statement pieces, and seasonal fashion items designed to match changing customer preferences and market trends.
Ready-Made Garments
Accessible garments that combine style, comfort, value, and practical market demand for customers across modern trade and e-commerce platforms.
India-focused fashion growth with a new startup pathway in Cambodia.
Under Sonia Seth’s leadership, the division aims to create lasting value, customer trust, and sustainable growth in India’s rapidly evolving fashion industry. By combining international business experience with practical industry knowledge, aAvinash can deliver stylish, high-quality, and reliable fashion products through modern trade and e-commerce platforms.
The new startup direction in Cambodia can build on this same operational foundation, creating a separate growth pathway while keeping the pharmaceutical business clearly positioned as the main corporate focus.
Cambodia and India contact details for the fashion division.
For costume jewellery, silver jewellery, fashion accessories, ready-made garments, sourcing, operations, and new startup enquiries, contact Sonia Seth directly.
Cambodia Office — Fashion Inquiry
Sonia Seth
#252, Norodom Blvd., Tonle Bassac, Khan Chamkarmon, Rose Garden, Floor 5B, No. 09, Phnom Penh 120101, Cambodia
Cambodia Number: +855 886945766
India Number (WhatsApp & Telegram): +91 8765949910
Email: sonia@aavinash.com / soniaseth0508@hotmail.com
Facebook: Aavinash Impexp
Instagram: Aavinash Impexp
India Contact
Sonia Seth
India Number (WhatsApp & Telegram): +91 8765949910
Email: sonia@aavinash.com / soniaseth0508@hotmail.com
Facebook: Aavinash Impexp
Instagram: Aavinash Impexp